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Jean Patou Joy Eau De Toilette Spray for Women 75 ml

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Joy is a perfume created for Parisian couturier Jean Patou by perfumer Henri Alméras in 1929. It is considered to be one of the greatest fragrances created and is a landmark example of the floral genre in perfumery. [1] It is no longer produced. [2] History [ edit ] Joy is a legendary perfume and timeless classic, one of the most beautiful and quintessential floral perfumes in modern perfume history. It appeared in 1929, in the post-secessionist period, at the time when no one expected such a fragrance, especially from the small fashion house Jean Patou. The great perfumes were the distinctiveness of the perfume giants, such as Coty and Guerlain, but that a creative individual in inspiring collaboration with a talented perfumers can create something that will not only equal but also beat all expectations and set standards, in a way heralded the current situation where we can expect tremendous things from tiny, but enthusiastic and talented niche brands. The Next Big Thing can no longer be found in large and luxurious perfumeries, but in a small, niche, art perfume shops that hide their magic away from public attention whose only amusement is what is trendy and what is not. Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival " Chanel No. 5". [7] Joy” was voted “ Scent of the Century” by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival “Chanel No. 5”. It shows how deep this fragrance is connected to people’s consciousness. Therefore, there is only one JOY.

The main difference is in the emphasis, however. Joy is more transparent, with few curves and twists. It has more radiance, however, and its sillage is less heavy and sweet than that of Allure. The finish is soft–sweet musk and woods, with just enough creamy sandalwood to keep things from becoming bland. Allure, by contrast, feels buxom and plush next to Joy, although its sweetness has always been the main reason why I didn’t like wearing it. From 1967 to 1999 Jean Kerléo was the house perfumer, he developed all their perfumes during that time including "1000" (1972) and "Sublime" (1992), "Patou Pour Homme" (1980). [8] LVMH, it's a sad day when you can't honour prestige French brands acquisitions. Mass marketing every fragrance will soon have the appeal of marketing Eurotrash. I fear, that day has already come. Any Niche brand can command prices twice that of a Dior fragrance (owned by LVMH) now. The grey market is filled with Dior fragrances, including Dior Joy. A side effect of mass marketing. This revolution of customers turning towards expensive Niche brands all happened under LVMH's watch. The incredible creativity, as well as the ubiquitous fascination with perfumes, took Jean, like Coco, into perfume world they immediately conquered, which is somewhat the characteristic of creative genius. Otto Weininger wrote it best in his work Sex and Character where he stated that the difference between talent and genius is that genius transcends talent, he can have it or not, but a genius can place his touch on different things and be brilliant. Like Michelangelo, who besides painting and sculpture, wrote the most fascinating poems, the same creative genius can transform their creativity into anything their inquisitive mind find exciting and challenging.In summary, Joy is pleasant to wear, soft and tender. It doesn’t have a big presence and lasts moderately well, but while it does, it’s pretty.

Since the 30’s, Jean Patou survived thanks to his Fragrance legacy. Joy became an icon for all passionate fragrance lovers around the world. It is the ultimate floral bouquet fragrance and together with Chanel 5, it became a world reference for several generations of perfumers. We need to remember that in this beginning of the 20th century, another name was already world-wide famous: Paul Poiret. He was the ultimate reference for Couture. He was actually the first Couturier-Perfumer in history thanks to its “ Parfums de Rosine” line. The perfumes were elaborated with Rallet Laboratories in Grasse. The main perfumer was Henri Alméras. The after First World War brought tremendous financial difficulties for the Maison Paul Poiret. The future being complicated, Henri Alméras leaves Poiret and joins Jean Patou, a new couturier with great ambitions. After creating his haute couture line, Jean Patou created the perfume division helped by his brother-in-law Raymond Barbas and his first “nose” Henri Alméras. Adept of jasmine, the House has its own fields in Grasse, capital of perfume and is one of the largest consumers of this flower in the world. Historically, Jean Patou had wished to create a perfume intended for its most faithful customers, a gift to make them forget the difficult moments crossed during this dark period. He was talking about Joy. Today, this perfume has become the olfactory finery of luxury by excellence, a timeless significance of prestige and opulence. In Difficult Moments You Will Always Need Some Joy. In terms of flacon, it was designed by the Architect decorator Louis Süe. Inspired by Crinoline dresses and was structure under the Golden number, perfection and balance.The flacon by the way did not change since its creation. With an astonishing contemporary design, it became timeless. It is filled by hand and the cap is fixed with the “emery” procedure. This ancestral technique consists of sealing the bottle with a thin, moist membrane called a balloon that solidifies as it dries. The glass is In Baccarat crystal, the gold elements are hand-painted and finally, the gold wire that tops the cap completes the creation of Jean Patou as a signature. Joy By Jean Patou Across The Years Top notes of this perfume include peach, green notes, rose, ylang-ylang, aldehyde, which provides a lemony-soapy accord and tuberose. Next middle notes of iris root, rose, orchid, jasmine and lily-of-the-valley take the spotlight. The fragrance reaches a climax with a base of cibet, sandalwood and musk. The combination of oriental-notes makes this seductive and alluring, perfect for a romantic evening. High Price but Convenient SizeJoy was different from the previous Patou perfumes. First of all, unlike all the precious releases from the house, this bottle was very simple, austere and geometric, much in sync with the Art Deco style, and following the footsteps of the hit of Chanel Nº5. Second, the composition was for all women, more universal and not directed at a specific skin color or a particular event. It was a simple name, but very meaningful for everyone, everywhere. Joy was also jumping in the floral rose-jasmine trend initiated with Chanel Nº5, but whereas Chanel's take depended on artificiality and illusions, Patou's approach was mainly about naturalness and tradition. Chaldée – Patou's Huile de Chaldée sun oil had become so popular, many customers were buying it purely for its smell, therefore, Chaldée the perfume (a dry musk) was produced In 1984, Jean Kerléo was responsible for the reformulation and reissue of twelve of Patou's fragrances from 1925 to 1964 in a series called "Ma Collection", including the first fragrances created for the house in 1925, the trio "Amour-Amour", "Que sais-je?" and "Adieu Sagesse". "Ma Collection" was sold in flacons modelled after the originals by Louis Süe. [9] IN my opinion, this is a case of a horrendous blunder while choosing the marketing team. This couldn't have happened, not with this brand. Imagine how many epigons of this wonderful original style are there on the market not even thinking of leaving their niche... Just because there are hot-shots in the gang who almost drill ways to impose their wits and glamour on the audience, not even bothering that there are better and more quality driven classics then their responsibility, which is probably the right path for any business, however...

The result is that Dior Joy is Allure Lite. The rose and jasmine are folded into a sandalwood accord reminiscent of Chanel’s fragrance. From the top notes to the drydown, Joy follows the course of Allure, but in a softer, more transparent interpretation. The mandarin peel dusted with sugar, the rose blended with the lemony jasmine, a touch of apricot and orange blossom that melt into the sandalwood and custard-like vanilla. Even the same contrast between the sweet citrus and creamy woods is maintained. The Fragrance industry has been fighting for decades a battle between the power of Marketing and the uniqueness of true creations. In difficult times, only great fragrances remain and among the icons of perfumery history there is Joy by Jean Patou. It's the end of an era, for all those who recognize Joy as an icon of perfumery, but also the end of many other scents, like 1000 and Sublime, pieces of olfaction that are a part of so many people's memories and personal stories. Maybe there just aren't enough buyers of these fragrances in the world. Maybe their time has passed and they have become fragrance zombies. As for me, I think that Joy is just as timeless and important as Chanel Nº5. But what was once the "Costliest Perfume in The World" seems to have lost its market value, at least for its current owners, LVMH. I will always have a soft spot for Joy, but 1000 is easily my favorite. Previous posters are calling it a gender bender, and of course, to each their own! Their experiences may be different from mine. But to me, I find 1000 to be unabashedly feminine. I would love to acquire the vintage perfume in the green flacon, but fear if I don't act soon, it will only be a matter of time before it becomes out of reach. It’s turned to have more sentimental value than any economic significance. LVMH bought the house for the fashion, not the fragrance. Like all houses that no longer have the original designer at the helm, they drop their first name, which is why it’s now only Patou.

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Adieu Sagesse, Que Sais-Je? - these two and Amour Amor were released at the same time; Patou's idea was that the light floral Amour Amour was suitable for blondes; the tart, spicy Adieu Sagesse for redheads, and the heavy floral Que Sais-Je? for brunettes Jean Patou remained a family-owned business until September 2001 when it was bought by P&G Prestige Beaute a division of Procter & Gamble, which also market perfumes for Jean Kerléo and Karl Lagerfeld. In 1925 Patou launched his perfume business with three fragrances created by Henri Alméras. [4] In 1928, Jean Patou created "Huile de Chaldée", the first sun tan lotion.

There is some strange connection between a woman and flowers. Even when they are most vulnerable, and overwhelmed by this world and become furious or sad, only one bouquet of flowers, even wildflowers, will make them smile. How to describe the effect of the most perfect, most beautiful flower bouquet in the history of perfumery? What kind of emotion will it cause? Precisely the one the name itself indicates – Joy, pure and sincere, infinite joy. You’ll find Joy’s iconic notes of jasmine and rose in Joy Forever, but the fragrance also features another pair of noble flowers: orange blossom and iris. Joy Forever has been refreshed with citrusy notes, a green pinch of galbanum and a fruity peach note. The perfume evolves towards a sweet, woodsy trail. Perfumer: Thomas Fontaine. The aura that was built around the Joy perfume was not just a matter of marketing, or at least not just marketing. Only the most selected and expensive natural ingredients were able to satisfy the taste of Jean Patou, but not in the way that some of the niche perfume houses today do, which rely exclusively on this aspect when speaking about the excellence of their products. For years Jean has been searching for the perfect formula, which will enchant the imagination of women and men throughout the Western world and provide them with – Joy. Similar efforts and aspirations that combine only natural and expensive ingredients, but in remarkable, unusual and inspired formulas can be found in the American niche of the perfume brand Parfums DelRae.

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Joy was created as a reaction to the 1929 Wall Street crash, which had diminished the fortunes of Jean Patou's wealthy American clientele. Despite its elevated price and the depressed economic environment, Joy became a success and has remained Jean Patou's most famous fragrance. Patou was acquired by Procter & Gamble in 2001. [3] In 2002, Patou launched Enjoy, a contemporary take on Joy meant for younger women. LVMH needs to hire proper marketing people and not, millennials who have no marketing qualifications and little fragrance history.

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