Paradise Again

Product Information

Music is very much connected to a way of life, just like design. It’s so personal”, says Friso. “Both can really make a space and say a lot about who you are as a person, what you value, and how you look at the world. They really go hand in hand.”

Many aspire to be a DJ, but not everybody has the opportunity to perform in front of a big crowd”, says James Futcher, Creative Leader at IKEA. “We learned a lot from Swedish House Mafia about the setups needed to make music. During the pandemic, we also started seeing people live stream DJ sets from their homes and studios using KALLAX as their stage. And we thought, ‘there’s a fun opportunity to do a small update of an iconic product for a collaboration around making and listening to music’.” It’s a sentiment seemingly spreading. Experiencing something of a revival in the past sixteen years, vinyl sales alone saw a fifty percent increase from 2020 to 2021 in the US, according to a report presented by MRC Data and Billboard. Similar trends of rising popularity are also spotted in markets like the UK and Sweden. Sebastian Ingrosso adds: “We’ve made pieces we wish existed when we used to build our own vinyl stands, working desks, synth stands.” I can even see it with my daughter now, the excitement in starting to build your own collection”, says James about his sixteen-year-old, who he visits record stores with regularly. “It’s about owning a record. It’s yours, you enjoy it, you keep it. It becomes part of who you are.” And while many, like James, have kept and grown their record collections over time, others are only just discovering the joys of starting the same.The OBEGRÄNSAD desk is a core solution for upcoming music creators. The collection responds to the trend of making professional quality music at home and is essential for creating the perfect home studio for an affordable price. Storage & organisation Furniture Textiles Kitchenware & tableware Kitchens Lighting Decoration Rugs, mats & flooring Beds & mattresses Baby & children Smart home Bathroom products Laundry & cleaning Plants & plant pots Home electronics Home improvement Outdoor living Food & beverages Christmas Shop Shop by room Their reunion continued with the release of their single "It Gets Better" in 2021. With an impressive discography and electrifying performances, Swedish House Mafia has solidified themselves as one of the most influential groups in electronic dance music.

On March 25, 2018, the group reunited with their surprise closing set at the 20th Anniversary of Ultra Music Festival in Miami, 2018. Exploring opportunities for a new take on products already in the IKEA range – such as the FRAKTA bag – was always a part of the conversation with Swedish House Mafia, says James. The group was particularly keen on the exploration due to the part that some of these products played in their lives starting out in a home studio of their own. It’s a connection that sparked both the curiosity and collaboration between IKEA and electronic music artists Swedish House Mafia, consisting of Axwell, Steve Angello, and Sebastian Ingrosso. A question lies at the heart of the collaboration: how can we make life at home easier for those listening to and creating music in it? The collection's name, OBEGRÄNSAD, was first revealed at the IKEA Festival in Milan. OBEGRÄNSAD is Swedish for unlimited, and the name hints at the target group of the collection: those with a limited budget but unlimited creativity. With the OBEGRÄNSAD collection, IKEA and Swedish House Mafia aim to democratise music production at home and enable the many to unleash their passions and creativity.The OBEGRÄNSAD armchair represents the perfect balance of form and function central to this collaboration. The minimalistic design creates a pure elegance, and the adjustable straps strengthen functionality allowing for finetuning the comfort level. The armchair showcases the part of the collection which supports creating a relaxing environment to enjoy your music experience in the home. Swedish progressive/electro house group consisting of DJs and producers Axwell, Sebastian Ingrosso, Steve Angello and, initially, Eric Prydz.