Joined in 2023 
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63 About this deal
According to research from marketing consultancy firm Edelman cited by Unilever, UK consumers are increasingly demanding more refillable and reusable solutions. In many cases that’s not just related to sustainability – it’s about affordability and convenience too. Gemma Cleland, Vice President, Homecare, Unilever UK & Ireland, said: “The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes. Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us. We think there’s no better place to start than in the home. By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic.”
Sharing what we’ve learnt is a start, and we hope it will be useful. But global change needs a whole system behind it. We know we can’t do this alone, it requires buy-in from retailers, manufacturers, delivery services, civil society organisations and, of course, consumers. We also see a critical role for governments, especially in helping promote innovation and encouraging investment. We’ll keep collaborating to help make this happen. Different consumers have different needs and wants, which depend on a host of factors including where they live, how they shop and what they buy. Likewise, different product categories work better on the go than at home. So there is no one-size-fits-all. News about our Dezeen Awards China programme, including entry deadlines and announcements. Plus occasional updates. In addition to its in-store refill trials, Unilever launched at-home refill product, Cif Ecorefill, in 2019 which has since become the UK’s leading cleaning refill solution 4. By reusing the bottles, Cif hopes to reduce the amount of trigger sprays being disposed of, which are problematic to recycle as many companies aren't equipped to deal with them.As we are committed to people using their Power & Shine spray bottles for life, if the trigger spray breaks, we will deliver a new one free of charge. Good for consumers, the planet and our business No, you'll get the best cleaning results by following the instructions and diluting up to the water mark on the spray bottle. You'll also avoid damaging any surfaces. Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us," she continued. Sent every Tuesday and containing a selection of the most important news highlights. Plus occasional updates on Dezeen’s services and breaking news. Dezeen Daily
We selectively use some key ingredients that are not naturally derived (e.g. Power & Shine Bathroom). However, we have a team of scientific experts at Unilever’s Safety and Environmental Assurance Centre (SEAC) who play a key role in ensuring that our products are safe and environmentally sustainable. That’s why we’re now focusing on developing our refill and reuse strategy while scaling up the common successes and synergies.By the end of 2019 most Cif cream bottles will be made out of recycled plastic. Also, to make recycling easier, all outer wrappers will have perforations for trouble-free removal. Changing how we make, distribute, use and dispose of everyday products is one of the biggest environmental challenges the world is currently facing," said the company. "It's also an issue where consumption habits are just as important as business models." The projects that we’ve seen grow the fastest have been those where we have been able to communicate a very clear value proposition to consumers.
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